As the saying goes, the customer is always right, and when it came to tiger bread, Sainsbury’s supermarket agreed with one young customer.
Toddler Lily Robinson wrote a letter to Sainsbury’s last May asking why tiger bread was called tiger bread when its crust looked more like the pattern on a giraffe.
Chris King, a member of Sainsbury’s customer service team, wrote back to Lily saying, “Renaming tiger bread giraffe bread is a brilliant idea – it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn’t it?” He also included a £3 Sainsbury’s gift card for the tot.
The story became a hit on Facebook and Twitter and the customer service team was inundated with phone calls from customers in support of the new name.
A spokesman for the store said, “In response to overwhelming customer feedback that our tiger bread has more resemblance to a giraffe, from today we will be changing our tiger bread to giraffe bread and seeing how that goes.”